Logo design for my fashion brand, Bad Bunny. I started this brand in 2012 as an artistic pursuit that combined my love for art, fashion design and textiles. I wanted something cute and silly to fit the name as well as flexible for multiple applications. The bunny face is instantly recognizable and partially repeated in the font. This helps to connect the words back to the illustration when using the words-only. The hand-drawn nature of the logo represents the handmade nature of the products.